What is the biggest problem with advertising today? Is it cost? No. Is it lack of creativity? No. Is it not understanding technology? No it is not. The No. 1 problem with advertising today is that most businesses don't follow up with people who visited their business websites or their YouTube videos but then decided to look for new traffic or wait and "think about it" instead.
Why is this a problem?
Because we hardly make impulse purchases today. We all do some sort of research - and sometimes a lot of research - before buying. And there are many options of how to spend our money. So if we only get the customer to visit our website just one time, and then simply ignore them, we're leaving money on the table.
How many times do you think you have to remind a customer about a product they're already thinking about buying?
Once? Twice? Three times? Try THIRTEEN TIMES! Yes, today it can take between 7 and 13 reminders or "touches" before the customer - who is already thinking about buying - will actually get their credit card out and buy your product.
This is probably not too surprising. How many times have we walked into a store and told the salesperson we're "just looking," when we're actually considering buying? A lot.
So with the advent of digital marketing, we can now do "remarketing" or "retargeting" (they mean the same thing really), on the Google/YouTube and Facebook/Instagram and many other platforms But ad costs keep going up, particularly for Facebook and many Google keywords, because there is great competition, but inventory is limited. Fortunately, we have a solution with our remarketing ads where we can show your ads on a myriads of websites out there where we follow your website visitors and show them your ads over and over again .
To help you take advantage of this opening, we offer Remarketing Services, where we re-target your customers - who have already interacted with your business - and proactively encourage them to come back again, reminding them of the reasons they considered buying from you in the first place.